Rajasthani Association of Spices (RAS), a collaborative platform founded by industry leaders Mahaveer Gupta, Kailash Chand Atoliya, and Vinit Chopda, has become a symbol of pride for Rajasthan’s spice industry. Located in the bustling Mandore Mandi, RAS is committed to preserving Rajasthan’s spice heritage while promoting sustainability and innovation within the industry.
Through annual events, RAS provides an immersive experience for visitors to explore the depth of Rajasthani flavors. These gatherings include cooking demonstrations, interactive workshops, and tasting sessions, allowing participants to engage with Rajasthani spices on a personal level. The association has received praise for its dedication to quality, with over 10,000 satisfied customers and several industry awards.
RAS events have grown in popularity, attracting a mix of local spice enthusiasts, international chefs, and food industry experts. The goal of these events is to showcase the intricate flavors of Rajasthani cuisine, which have been crafted over generations. According to Shyam Sunder Jaju, one of RAS’s founders, “Every spice blend tells a story, and through RAS, we are preserving these stories for generations to come.”