Pje Jewels is celebrating a significant milestone this year, marking seven years of operation since its establishment on April 28, 2018. Founded by Vimal Mahender Kumar Alijar, this family-owned brand has built a reputation for excellence in the jewelry industry, rooted in a rich heritage and a commitment to quality.
The Alijar family’s legacy began in Birantiya, Rajasthan, over 250 years ago as traders of wool and cotton. Seeking new opportunities, Nihalchand ji Alijar ventured south to establish a money-lending business in Secunderabad, eventually leading to the founding of Uttam Jewelers, a silver shop that became a cornerstone of the family’s commercial endeavors.
Vimal, who took the reins of the family business at the young age of 16, has been instrumental in shaping the identity of Pje Jewels. His innovative approach has led to the introduction of various jewelry styles, including Turkish designs and lightweight pieces, ensuring the brand remains at the forefront of industry trends. Vimal’s dedication to transparency and customer service has cultivated lasting relationships with clients, many of whom have returned to Pje Jewels for their jewelry needs across generations.
The brand’s commitment to quality is mirrored by its talented team, which includes individuals like Chinna Reddy and Bappa Gayan, who play essential roles in maintaining high standards. Furthermore, Shashank Alijar, the Chief Operating Officer and Vimal’s son, enhances the brand’s offerings with his expertise in gemology and diamond grading from the Gemological Institute of America (GIA). His passion for creating beautiful designs using precious and semi-precious stones has resulted in unique collections that appeal to modern customers.
Pje Jewels specializes in a diverse range of products, including necklaces, rings, vaddanam, diamonds, and bangles. Each piece is crafted with meticulous attention to detail, reflecting the brand’s commitment to artistry. The online platform, pjejewels.com, makes it easy for customers to explore the exquisite collection, allowing them to find pieces that resonate with their personal style.
As the brand celebrates its seven-year journey, Pje Jewels remains dedicated to preserving its heritage while embracing innovation. The legacy of the Alijar family is woven into every piece of jewelry, ensuring that each item carries a story of craftsmanship, tradition, and elegance. Looking ahead, Pje Jewels is excited to continue its journey, providing customers with beautiful jewelry that celebrates both heritage and modern design.
