Naayatrade, since its launch in 2022, has been revolutionizing the way small and medium-sized enterprises (SMEs) engage in global trade by offering innovative tools that streamline their operations. Led by CEO and founder Gurbani Kour, this Mumbai-based startup provides a marketplace specifically designed to support SMEs in their efforts to expand and succeed in international markets.
A standout feature of Naayatrade’s platform is its integration of advanced data analytics, which allows businesses to track and analyze market trends, customer behaviors, and sales patterns. These insights help SMEs optimize their product offerings, pricing strategies, and marketing efforts, giving them a competitive edge in a crowded marketplace.
“Data is key to success in today’s global trade environment,” explains Gurbani Kour. “We believe that providing SMEs with access to detailed data analytics will enable them to make smarter, more informed decisions, resulting in greater efficiency and profitability.”
Naayatrade’s analytics tools give businesses the ability to make data-driven decisions, allowing them to navigate the complexities of international trade more effectively. Combined with its payment and logistics solutions, Naayatrade’s data-driven platform ensures that SMEs can compete on a global stage with the same resources as larger corporations.
By equipping SMEs with the tools needed to succeed in global trade, Naayatrade is redefining what it means to be a small business in a global economy.
