Global Brand Ambassador of Maldives
In a strategic move to boost its tourism appeal, the Maldives has appointed Bollywood superstar Katrina Kaif as its new Global Brand Ambassador. The announcement was made on Tuesday by the Maldives Marketing and Public Relations Corporation (MMPRC), just ahead of Indian Prime Minister Narendra Modi’s upcoming visit to the island nation.
Global Brand Ambassador of Maldives
A Matter of Pride for the Maldives
Thoyyib Mohamed, Managing Director of MMPRC, expressed pride in the appointment, stating, “We are incredibly proud to announce Katrina Kaif as our Global Brand Ambassador. Her popularity and influence in the global entertainment industry will undoubtedly help us attract more visitors from around the world, especially from India.”
Global Brand Ambassador of Maldives
Katrina Kaif Shares Her Excitement
On being named the Global Brand Ambassador of the “Sunny Side of Life” campaign, Katrina Kaif said, “The Maldives represents luxury and natural beauty, a place where elegance meets serenity. I’m honored to be chosen as the face of Sunny Side of Life. This collaboration is about bringing extraordinary travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this amazing destination.”
Global Brand Ambassador of Maldives
Timing of the Announcement
Notably, this announcement comes a month before Prime Minister Modi’s scheduled visit to the Maldives. It is also seen as a diplomatic step towards mending bilateral ties that had strained earlier last year.
Global Brand Ambassador of Maldives
Excitement from Visit Maldives Leadership
Ibrahim Shiuree, CEO and MD of Visit Maldives, also expressed enthusiasm over the collaboration. “We are excited to have Katrina as our Global Brand Ambassador. Her vibrant personality and strong global audience connect make her an ideal representative of the Sunny Side of Life.”
This strategic collaboration aims to enhance the Maldives’ global tourism profile, particularly among Indian travelers.
